BAGUELUS / MARKDOWN
Hi, I’m Javier. in Markdown

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_About_

# Hi, I’m Javier.

I’ve spent more than 25 years designing digital products. My favourite part is still finding out where people get stuck and building something that makes their work easier. Today, AI is part of how I do that, from early exploration through prototyping and delivery.

**25+**

years designing digital products

**100+**

UX students mentored at CareerFoundry

**3**

AI workflows implemented and tested at Sunrise

## Making complex work easier to navigate

I’ve designed employee tools, digital services and business applications for teams across countries. Talking to the people doing the work and seeing how they do it helps me decide what to simplify and which steps still matter.

_A UX project in 2026_

## From discovery to delivery

I’ve led the redesign of a self-service portal and the design of a loyalty platform for web and mobile. This is how a project like that runs today: six steps, with AI supporting each one and people making the decisions.
- 01

### Frame

Agree which problem deserves attention.

With people

Stakeholder interviews, goals and constraints.

AI helps

Summarises existing research and surfaces open questions.

Output

A shared problem statement.
- 02

### Understand

See how people really work.

With people

Customer interviews and observation.

AI helps

Groups feedback and transcripts; I check it against the source.

Output

Evidence the team trusts.
- 03

### Decide

Turn evidence into priorities.

With people

Facilitated workshops to agree priorities and what to test.

AI helps

Drafts options and trade-offs for the team to challenge.

Output

Hypotheses worth testing.
- 04

### Prototype

Make the decision tangible.

With people

Flows and prototypes built with design-system components.

AI helps

Agents explore variants and build working prototypes.

Output

Something users can try.
- 05

### Validate

Test before building.

With people

Usability tests and reviews with business and technology.

AI helps

Checks component usage, consistency and accessibility.

Output

Documented decisions, or back to step 4.
- 06

### Deliver

Hand over rules, not just screens.

With people

Work with front-end on tokens, component contracts and accessibility.

AI helps

Generates React and Storybook packages and structured handovers.

Output

Reusable rules in production.

After launch, feedback feeds the next cycle: the loop my Voice of Customer pilot supports.

AI supports the work; people decide. I review every AI output with the team that owns the work.

## How I work with AI today

I use agents to explore options, build prototypes and prepare handovers with rules the team can review. At Sunrise I built three things, all implemented and tested with the Design team:


### A design system for designers, developers and agents

Repository-based and connected to Figma, with tokens and component contracts.

### A plugin for components and handover

Checks design-system usage and prepares structured handovers, React and Storybook packages and JSON for Storyblok.

### A Voice of Customer pilot

Agents and automations organise feedback to help Product Owners identify and prioritise problems.

The design-to-development workflow was also tested with the app front-end team.

Read the case (https://baguelus.com/en/proyectos/design-system-ia/)

## Where I’ve worked

- 2022 – today

**Sunrise**: Lead AI Product Designer & StrategistZurich
- 2019 – 2022

**Allianz Technology**: Global Product DesignerMunich
- 2018 – 2019

**European Patent Office**: Senior UX Designer · freelanceMunich
- 2017 – 2018

**Brabbler**: UX Design LeadMunich
- 2015 – 2017

**Accenture**: Senior UX/UI Lead · freelanceMunich · Madrid
- 2013 – 2015

**Acrolinx**: Senior UX Designer · freelanceBerlin
- 2005 – 2013

**Earlier roles**: AKQA (Audi) · Fjord (BBVA) · UserZoom · IECISA · Telefónica · Banco SantanderMadrid · London · Munich

## Teaching and building

I’ve mentored more than 100 UX students at CareerFoundry and coordinated master’s-level training at IED Madrid. I bring that experience to workshops and mentoring today.

I also like starting digital projects and trying ideas that rarely fit into client work. Sometimes I end up with a product, sometimes with a better question. ProductCrafter, a school and community where people practise these ways of working together, is one of them. It opens on 1 January 2027.

## What I bring today


### Product and UX

Research, facilitation, product strategy, prototyping, validation and accessibility.

### DesignOps and design systems

Tokens, component contracts and handover workflows connecting Figma, agents and front-end. I work with Figma MCP, GitHub, React and Storybook.

### Applied AI for product

Agent workflows, automation, tool selection and output evaluation. My toolkit includes Claude Code, Codex, ChatGPT, Cursor, Lovable and n8n. I use Supabase and Hostinger when a prototype needs data or hosting.

### Training and adoption

Workshops and mentoring that help design, product and development teams apply these practices to their own projects.

See my experience and skills on LinkedIn (https://www.linkedin.com/in/javierbaguelus/)

ProductCrafter (https://productcrafter.io/)