I help companies and organizations solving product problems using a User Centre Design approach.
All my UX Design skillset is focus on getting the perfect equilibrium between business requirements and user needs.
New businesses should only invest in what works and find new ideas for what doesn’t. Business model validation helps you systematically reduce uncertainty in your business models and value propositions.
We extract hypotheses from your business model and value proposition to capture what must be true for your idea to work. It’s important to prioritize your hypotheses to ensure you are validating the riskiest first.
By testing hypotheses with your target audience, countless of hours and resources can be saved. We design and prioritize tests that will deliver evidence and insights, to prove your hypotheses valid or invalid.
Based on the inputs gathered, we assist you in iterating your business model, to make sure there is a product-market fit.
I´ll visually inspect your product’s interface for usability issues and areas for improvement. We rate how well your site or application adheres to best practices and user interface principles to make the findings actionable.
We review metrics and key usability factors that affect conversions using a set of various diagnostic tools that anonymously track user behavior and website performance.
We develop multiple hypotheses as to why visitors perform the way they do, and not in the way the company expected them to
The issues identified in a heuristic evaluation are different than those found in a usability test. Watch and listen to customers use your designs, and let our usability experts deliver deep user insights about your product.
I can support you defining every aspect of the user experience before initiating the design phase, you’re giving your team direction for all aspects of the design. This means fewer misunderstandings, and less rework and resource wastage during the design process.
Some common approaches include:
Often, a UX Strategy can take the form of a document containing the information learned during the discovery phase: This document can be used to guide the product team and keep everyone working towards the same goal.
Design thinking is a structured process to design solutions for the complex problems businesses face today. Understanding your customers’ thoughts, motivations, actions helps you to design better digital products, services and experiences. Today’s most successful and innovative organizations are focused on being customer-centric, and yours can be too.
I work in these 3 steps:
First, we’ll dive into the world of your customers to understand their needs and identify opportunities. Here, we walk you through the concepts of ethnographic research, customer journey mapping, and opportunity mapping.
Turning gathered insights into prototypes to create the right solutions for the right problem takes practice. We dive into the basics of concept development and creation.
The last step of the design process is implementation. We will use frameworks, sample agendas and toolkits to integrate the new tools into your own projects
I can support you and your organization with all about the stages of the product design process, discovery, design and evaluation, as well as the principles of user-centred design and the UX tools and techniques you can use.
These are some of the topics that I can cover:
UX research methods and planning
User experience basics
Promoting UX across your organisation